Our Story

Our Story

Illustra started out designing and producing face-to-face training and coaching programs based on carefully researched video simulations that accurately reflected the unique challenges faced by sales people and managers within customers organizations. From the outset the focus was on achieving high-levels of engagement and encouraging individual and team exploration and experimentation to address critical business issues. The format was very successful and Illustra achieved global recognition for its work in helping some of the world’s biggest corporations drive changes and execute strategies in the face of constant innovation and change.

Looking ahead the founders of the company Alan Saunders and Colin Dixon decided that in the face of constant cost pressures and the need for more frequent strategic interventions in global organizations the long-term future for this type of training would have to be virtual. They started by looking for a virtual environment that would enable them of execute their unique brand of coaching and training and eventually came to the conclusion that they would have to build their own. None of the existing platforms would enable them to deliver the kind of highly engaging televisual experience that had become the hallmark of an Illustra training. The end result after several years of development was more than just a technology; it was a training delivery platform and methodology that could really only have been developed by a company that combines software engineering, training design, training delivery and high level production expertize all under one roof.

Many people in the world of learning and development have been looking towards a future where advances in technology would enable live virtual delivery to play a more significant role in their training strategies. With its televisual approach and support for more tightly orchestrated forms of presentation and interaction the Illustra environment takes us into that brave new world. For the first time live virtual classes can provide engaging learning experiences that often go beyond what can be achieved in the traditional classroom.