Marginal Gains

Marginal Gains- 2 hours

Dave Brailsford believed in a concept that he referred to as the “aggregation of marginal gains.” He explained it as “the 1 per cent margin for improvement in everything you do.” His belief was that if you improved every area related to competitive cycling by just 1 per cent, then those small gains would add up to significant improvement. Following this model, he achieved dramatic results with Team Sky in the world of cycling. In this workshop, Jules Goddard enables participants to explore how this approach can be applied to the world of business. An outline of the theory of marginal gains, An exemplar of the empirical method of decision-making, Cumulative small gains, Experimental mindset, 1% per day = 3,900% per year

Workshop Outcome
Understand how a continuous driving of small innovations builds to a large impact

Jules Goddard